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Editorial
Sales
Editorial
Writing and Content Creation
Master the fundamentals of digital journalism β from story structure and active writing to SEO, press releases, fact-checking and AI tools.
Editorial
Pitch Perfect
Learn how to craft compelling story pitches that capture editors\
Editorial
Headline Writing and SEO
Write headlines that work for both human readers and search engines. Master the art of SEO-optimised headlines.
Editorial
Good for Google
Optimise your journalism for Google β topic authority, linking strategy, meta descriptions and mobile-first writing.
Editorial
Multimedia Content Creation
Everything you need for broadcast and multimedia journalism β radio writing, podcasting, interviews, field reporting, on-air delivery and PTC scriptwriting.
Editorial
Social Media and Distribution
Master social media for journalism β repurpose content across platforms, understand algorithms, track analytics and write engaging captions.
Editorial
Basic Design
Design fundamentals for journalists β tone, ethical imagery, mobile-first layouts, branding principles, creating for different formats, and accessibility.
Editorial
Gemini for Newsrooms
Unlock the power of generative AI in journalism. This practical training equips journalists, editors, and content teams with the skills to effectively use Gemini AI in their daily workflows β from headlines and summaries to research, fact-checking, and ethical AI use.
Editorial
NotebookLM Training
Use Google
Editorial
Google Pinpoint Training
Master Google Pinpoint for investigative journalism β search thousands of documents, audio, and images at scale. Pinpoint uses machine learning to automatically identify and label people, organisations, and locations across large document collections.
Editorial
Journalism 101: Essential Skills
A comprehensive refresher on the core principles and practices of quality journalism. Covers clear and accurate writing, ethical decision-making, effective sourcing, and fact verification. Participants will enhance their storytelling techniques for diverse platforms while adapting to the rapidly changing media landscape.
Sales
Welcome to Independent Media Group
An introduction to the Independent Media Group β our history, values, mission, and the role we play in South Africa's media landscape. Essential onboarding for all new team members.
Sales
Introduction to Volt Africa
Learn about Volt Africa β our digital media brand, its audiences, offerings, and how it fits into the broader Independent Media ecosystem. Essential for all client-facing and commercial teams.
Sales
Module 1: The Digital Landscape
Understand the evolving digital media landscape in South Africa and globally. How audiences consume digital content, where advertising spend is shifting, and what it means for Independent Media's commercial strategy.
Sales
Module 2: Social Media Landscape
A deep dive into the social media landscape as it relates to Independent Media's commercial offerings. Covers key platforms, audience behaviour, content formats, and how to position social media as part of a client's media mix.
Sales
Module 4: Our Ecosystem β Digital
Explore the full suite of Independent Media's digital platforms and products. Learn how to package digital offerings for clients, understand audience data, and build compelling digital proposals that drive results.
Sales
Module 5: Our Ecosystem β Paid Media
Understand Independent Media's paid media offerings including display advertising, native content, sponsored features, and programmatic solutions. Learn how to match client objectives with the right paid media products.
Sales
Module 8: Our Ecosystem β Opportunities
Explore the full range of commercial opportunities within the Independent Media ecosystem. Identify the right opportunities for each client, build integrated proposals, and close deals with confidence.
Sales
Back End: Workflow
Understand the internal workflow processes at Independent Media β from campaign booking and trafficking to delivery and reporting. Essential knowledge for all sales and operations team members to ensure seamless campaign execution.
Sales
Back End: Strategy
Learn how to think and operate strategically as part of the Independent Media commercial team. Covers understanding client business objectives, building strategic media proposals, and positioning Independent Media's offerings as a strategic partner β not just a vendor.
Sales
Trello for Campaign Management
Learn how to use Trello to manage campaigns efficiently across departments at Volt Africa. Covers card creation, naming conventions, mirroring, tagging, reporting, and archiving.
Sales
Sandton Times
Learn about Sandton Times β its history, platforms, audience, and distribution strategy. Essential for sales teams representing the Sandton Times brand.
Sales
Programmatic Advertising
Understand the programmatic advertising ecosystem β DSPs, SSPs, DMPs, RTB, and the different types of programmatic buying. Essential knowledge for all digital sales teams.
Sales
Paid Media β Meta
Master Meta paid media β from image text limits and caption best practices to campaign structure, the Learning Phase, Meta Pixel, Lookalike Audiences, and Creative Fatigue. Essential for anyone managing or selling Meta advertising.
Sales
Back End: Data & BI
Understand the Lighthouse data platform, how to access reports, when to log support tickets, and how data requests are handled at Volt Africa. Essential for all sales and operations teams.
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Headline Writing
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Good for
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Multimedia Content
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Social Media
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Basic Design
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Gemini for
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NotebookLM Training
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Google Pinpoint
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Journalism 101:
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Independent Media
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Volt Africa
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The Digital
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Social Media
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Our Ecosystem
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Our Ecosystem
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Our Ecosystem
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Workflow
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Strategy
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Trello for
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Sandton Times
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Programmatic Advertising
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Paid Media
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Data &
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Resources
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Guide
How to Create & Publish a New Article
Step-by-step walkthrough of publishing content on the IMCS platform using Scribehow.
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Document
IMCS Writer's Style Guide
Official editorial style guide: grammar, spelling, AP style, and formatting rules for all IMCS writers.
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Video
Journalism Ethics Video
A comprehensive look at journalistic ethics, standards, and real-world ethical dilemmas.
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Document
AP Style Quick Reference
Quick-reference guide to AP style: numbers, titles, abbreviations, and more.
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Guide
Interview Preparation Checklist
Everything you need before, during, and after a journalist interview.
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Guide
Google News Publisher Guide
How to set up and manage your publication in Google News Publisher Centre.
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Document
Training Workflow Document
The full IndyTrain course and module workflow document including all video links.
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Address
4 Bree Street, Portside, Cape Town
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